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Playtech Inks a Partnership Deal with 888

Round Head IconFebruary 19, 2021 - CasinoBloke

One of the leading gambling technology companies, Playtech, has announced the signing of a new partnership agreement with 888.

Under the latest deal provisions, Playtech’s portfolio of innovative live dealer and random number generator (RNG) games will be made available at the 888casino platform, reaching a broad audience of demanding players.

Strengthening Their Market Positions

By adding Playtech’s range of premium games to its offer, 888, as one of the leaders in online betting and gaming, will further extend its market footprint.

But that’s not all. According to the partnership, Playtech will host a 888 studio in its Live Casino in Riga, Latvia. The company’s state-of-the-art studio, the largest of its kind, has been opened since 2017, offering customers a broad range of content.

When it comes to 888’s studio, it will incorporate a lineup of popular Live Casino titles from Playtech, such as Adventures Beyond Wonderland, Spin a Win and Live Slots.

The deal also includes access to Playtech’s branded titles, such as the Sporting Legends Suite and the Rubik’s Cube.

A Great Move for Both Sides

Commenting on the deal, Guy Cohen from 888 said his company was always on the lookout for partnerships that could bolster its product offering and pointed out the latest one would do that. Cohen explained the new games would help 888 expand its current lineup of games, providing a new and improved playing experience to customers. He added he was looking forward to seeing Playtech’s content in action.

The most-recent partnership comes at a moment when Playtech is working harder than ever, producing more new and innovative games. On the other hand, 888’s commitment to the rapidly-growing Live Casino segment shows the importance of players’ entertainment-led experience these days.

That’s why Edo Haitin from Playtech believes the new partnership would deliver a thrilling offering for 888’s customers.

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