Sweden’s gaming regulatory agency Lotteriinspektionen has been busy lately with issuing online gaming licenses. Among the casinos that will be allowed to offer their gaming content to Swedish players are brands operated by the Malta-based gaming operator Genesis Global and Casumo.
The licenses come in effect as of 1 January 2019 when the casinos will launch in Sweden.
Genesis Global is granted a license for nine casino brands including SpinIt, Sloty and Genesis Casino. Among those gaming venues that will be available to Swedish players is also Spela, a recently launched flagship brand that was designed for the Scandinavian market.
“Genesis Global embraces regulation and is committed to providing fun and safe gaming experiences to our players. With the Swedish license now in place, we look forward to a very exciting 2019, where we will continue to push the boundaries for online entertainment,” said Genesis Global CEO Ariel Reem.
So far, the operator has obtained gaming licenses in three jurisdictions, including the one granted by the UK Gambling Commission.
Casumo is another casino brand that will be licensed in the Swedish market as of 1 January 2019. It already holds the licenses granted by the Malta Gaming Authority and UK Gambling Commission. Being popular in the UK and other Scandinavian countries, Casumo has been awarded for the Best Marketing Campaign and Best In-House innovation at the EGR Nordic Awards in 2016.
The license issued by Lotteriinspektionen obliges the gaming operators to conduct their operations in accordance with anti-money laundering protocols while marketing must be moderate and not misleading.
A total number of online gaming licenses granted to foreign operators by the Swedish gaming regulator is 31. The introduction of new casinos in the Swedish online gaming market should ensure its liberalisation and end the state-owned gaming operator Svenska Spel monopoly.
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