US friendly software provider BetSoft Gaming has announced the signing of a new partnership agreement with famous sports betting operator Pinnacle.
Under the provisions of the new deal, BetSoft will provide its vast portfolio of high-quality video slot games to the Curacao-based brand.
Pinnacle customers will have the opportunity to enjoy BetSoft’s entire portfolio, including its popular Slots3TM series. The new deal will further strengthen market positions of both these companies, especially in those markets where Pinnacle is already present.
This year, Pinnacle is celebrating two decades in business. At this moment, the brand is available to players in more than 200 countries around the world, offering the best possible odds, without any limits on winning players whatsoever.
Apart from traditional sports betting, Pinnacle also offers eSports betting. The company entered this segment back in 2010 and was quickly acknowledged for its efforts by Gaming Intelligence, after being named the eSports Operator of the Year.
Since 2010, Pinnacle has become a real leader in eSports, with more than eight million bets placed so far.
In addition to sports betting and eSports betting, Pinnacle offers video slots, live casino and table games in a number of markets, including some important ones in Europe.
Commenting on the latest move, Caroline Danielsson, Account Manager at Betsoft said the company was proud to see Betsoft’s games added to Pinnacle’s carefully-curated portfolio and added the firm’s governance was confident that players would find their standards of quality and choice compelling.
This deal will also allow Pinnacle to gain access to new Betsoft releases as soon as they hit the market, which is an important part of the company’s strategic growth plans in appropriate regulated markets.
Paris Smith, Pinnacle Chief Executive Officer said it was a pleasure working with Betsoft. Smith stated Pinnacle wanted to offer its players the best possible experiences, which meant embracing the newest innovations and integrating the best and most popular games.
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