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Light & Wonder Extends Deal with Entain

Round Head IconApril 26, 2022 - CasinoBloke

Scientific Games Corporation, now going by the name Light & Wonder, has extended its existing agreement with Entein. The deal between the corporation and the global sports betting and gaming group will see them working together until 2030.

Building on Successful Relationship

The original agreement with Entain in 2018 was a landmark deal for the Company and the largest contract to date for Light & Wonder’s UK gaming business. This extension has built on this successful relationship. Furthermore, it is a testament to the ongoing success of the Company’s UK retail server-based gaming solution and the strength of the long-term partnership with Entain.

Light & Wonder will continue to supply over 10,000 terminals to Entain’s licensed betting offices through their Coral and Ladbrokes retail shops. In addition, the Company will provide its industry-leading game titles, as well as titles from its Manchester studio. The studio has recently launched successful key titles such as Lord of the Rings and 777 High & Mighty.

Furthermore, the Company’s leading content aggregation platform provides Entain access to an extensive library of over 3000 titles. These titles are available from the world’s leading studios, complemented by cutting-edge player features. They also include responsible gaming tools.

Next Phase of Growth

Entain’s Andy Hicks, says: “Our stores provide an engaging and differentiated experience for our customers. Light & Wonder enhances that with the industry’s best gaming machines backed up by a great range of leading games, service infrastructure and support.”

Light & Wonder’s Simon Johnson, adds: “We are delighted that Entain has chosen to continue our partnership through to 2030. Our teams have more than 20 years of history together. We’re excited about supporting Entain through their next phase of growth and innovation. The future is exciting for both Entain and L&V.”

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