Scientific Games, a well-respected online casino provider, has obtained Authentic Gaming and hit the live market. It will allow the buyer firm to boost its game library and product portfolio. The purchase is a milestone achievement in its expansion strategy, underlining its goal to become the front-running cross-platform enterprise. The plan also includes better game diversity and growth in the booming US iGaming market. It involves creating US-based studios and offering localized products to the operators in the region.
Authentic Gaming has established its reputation as one of the live casino leaders, providing an exceptional player experience. Its products have followed market trends, respecting player preferences across European jurisdictions. It has partnered with prominent brands, including Betway Group, 888, Entain, LeoVegas, etc. The company broadcasts its games using cutting-edge technology and state-of-the-art studios, using the most opulent casino resorts.
Scientific Games has acquired Lightning Box earlier, and its previous operations have included the sales of its sports betting and lottery business. Now it hopes to strengthen its live market offering and provide immersive experiences for its customers. The live market makes up about 30% of the entire iGaming market, and the company hopes it will experience stable growth in this branch.
On the other hand, Authentic wants to benefit from its buyer’s prominent status in the US market. It will concentrate on creating top games to cement its position across the prospective jurisdiction. The live dealer platform the obtained company offers will also boost the planned expansion. The enterprise also wants to create new titles and delight customers by expanding the game library.
Both parties look to profit from this partnership as much as possible. Authentic Gaming will help its parent company to become a leading cross-platform enterprise in the market. Capitalizing on the opportunity through its celebrated live content will be the primary focus, using the famous OpenGaming platform. Both companies’ talented teams will join forces to expand their global footprint and conquer the market with premium content. The studios will embark on an adventure together to bring them numerous opportunities to achieve their goals and ambitions.
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