PlayOJO Launches Ad Campaign on Responsible Gambling in Sweden

PlayOJO Casino has launched a massive advertising campaign focusing on responsible gambling in Sweden. It aims at raising awareness of the tools the online casino offers its customers to help them continue to play responsibly. The campaign is currently being broadcast across major TV, radio and digital channels in the UK.

Thumbs Up for Responsible Play

PlayOJO, one of the online casinos powered by SkillOnNet, launches the Swedish version of its feel-good Thumbs Up campaign this September. Focusing on responsible gambling, the advert will be broadcast across the biggest TV channels in Sweden including TV3, TV6 and Kanal 5. In addition, the campaign will also feature on national radio stations and online from this month.

The key message of the campaign is to play casino games responsibly. To stay in control of their play, players in Sweden can use the tools PlayOJO offers.

Peter Bennett, Head of Brand Marketing at PlayOJO, said that PlayOJO was the fair casino where players were put first, which they wanted to reflect on in their latest advertising campaign in Sweden.

“The ads really drive home the controls we have in place to ensure that players are properly protected and the tools we give them to continue to play responsibly,” said Bennett adding that they believed their Thumbs Up campaign would help further establish PlayOJO as a leading online casino destination in Sweden and the only truly fair place to play.

Protection of Underage Players

The adverts won’t be broadcast between the hours of 4 pm and 9 pm, though. This way, PlayOJO wants to mitigate the risk of underage players seeing the commercial. According to the press release, this is in line with the operator’s decision to stop advertising to players in Sweden between these hours as part of its stance on responsible gambling.

“As per our earlier decision to only advertise on TV in post-peak periods, our latest campaign will not be broadcast between 4 pm and 9 pm each day making PlayOJO the only online casino in Sweden to focus on responsible gambling in all its advertising and stop advertising on TV before 9 pm,” concluded Bennett.

Click here to visit PlayOJO and play your favourite casino games responsibly!

Casino News

Booongo Most Popular Slots Certified for Swedish Market
13 September 2019

Booongo Slot Games Ready for Swedish Online Casino Market

The Curacao-based slot specialist Booongo has announced that their gaming content is fully compliant and certified for the Swedish online...

Blueprint Gaming and SkillOnNet Strengthen the Partnership
11 September 2019

Blueprint In-Game Marketing Tools Available at SkillOnNet Casinos

The online casino platform provider SkillOnNet will have access to Blueprint Gaming’s in-game marketing tools. According to the latest agreement,...

Mr Green Casino invites you to join weekly Blackjack marathons
9 September 2019

Join Weekly Blackjack Marathons at Mr Green

This September, Mr Green Casino hosts a series of weekly Blackjack marathons. With this promotion, beating the dealer in the...

7 September 2019

1X2 Network Adds Gamomat Slots to Its Platform

1X2 Network has announced that they added Gamomat slot games to their 3PI game aggregation platform. This deal will enrich...

Red Tiger Gaming Becomes Part of NetEnt Group
6 September 2019

NetEnt Acquires Red Tiger in a £200 Million Deal

One of the leading software developers NetEnt has announced that they will acquire the fast-growing slot supplier Red Tiger Gaming....

PlayOJO launches the Swedish version of the Thumbs Up campaign
3 September 2019

PlayOJO Launches Ad Campaign on Responsible Gambling in Sweden

PlayOJO Casino has launched a massive advertising campaign focusing on responsible gambling in Sweden. It aims at raising awareness of...

Leave a Reply

Your email address will not be published. Required fields are marked *